Notes on doing business online

How Albania is going digital, what changes for a business once it is online, and how to take the next step.

All articles

Albania's digital transition: why an online presence matters more than ever (Going digital · 30 September 2026 · 8 min read): From e-Albania to fiscalisation and card payments: how Albania is going digital, and what it means for your business online.
A business before and after a website: what actually changes (Before and after · 30 September 2026 · 7 min read): How the way customers find you, trust you and contact you changes once your business has its own website. Examples from Albania.
From Instagram to an online store: when it's time to move (Before and after · 30 September 2026 · 5 min read): Selling through DMs works up to a point. The signs it is time for an online store, and what changes in orders, payments, stock and delivery.
How to get found on Google Maps in Albania (Guides · 30 September 2026 · 6 min read): Google Business Profile step by step: verification, category, address, reviews and the website behind it. Based on Google’s own rules.
SEO and AI search: how to show up in Google, ChatGPT and Claude (Guides · 30 September 2026 · 7 min read): How Google finds a business and how ChatGPT, Claude, Gemini and Perplexity pick sources. SEO and GEO in plain terms, from the official docs.
Visual identity: why a consistent brand earns customer trust (Before and after · 30 September 2026 · 6 min read): What a visual identity includes, why consistency builds trust, and what a business looks like before and after a brand system.
Business photo shoot: how to get many assets from one shoot (Guides · 30 September 2026 · 6 min read): How to plan one photo shoot that feeds your website, online store, social media and ads: the shot list, the formats and the work after.
Online bookings before and after: restaurants, clinics and salons (Before and after · 30 September 2026 · 6 min read): From the phone and the notebook to an online booking system: what changes for restaurants, clinics and salons, and how to choose one.
How much does a website cost in Albania? (Guides · 30 September 2026 · 6 min read): What the price of a website in Albania depends on, which costs come back every year, and what to ask every supplier before you sign.
A bilingual website in Albanian and English: why it matters for tourism and the diaspora (Guides · 30 September 2026 · 5 min read): Tourists, the diaspora and foreign clients search for you in English. How to build a bilingual site that Google understands and customers trust.
Online payments in Albania: how to accept card payments on your website (Guides · 30 September 2026 · 6 min read): Bank virtual POS, payment links, transfers or cash on delivery: the real options for online payments in Albania, and what customers expect.
Online presence checklist for businesses: what to check, item by item (Guides · 30 September 2026 · 6 min read): A practical online presence checklist for businesses: Google, website, identity, social, sales, payments and the law, with a guide for each item.

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